We are currently working with a mid-market VAR/MSP on their business transformation process. In addition to looking at their sales team structure and size, we are also examining their overall profitability. Our first question was to determine how they set the price for their client offerings. Like many companies, they look at the cost of … Continued
If you’ve ever attended Channel Dynamics sales training, you’ve probably heard us talk about the ideal sales proposal structure, and the importance of presenting your proposals in person. Our experience has shown that your close rate increases exponentially when you present you proposals in person (even if it is via a video conference call). So we’re … Continued
Money invested in the channel by vendors is an important and sometimes contentious topic. Investment must occur in order for the channel to be successful however it needs to be spent wisely, maximising the return on the channel investment. So the obvious (and age old) question is, how do you ensure that the money you … Continued
It’s an expensive exercise to exhibit your company at a trade show. Yet so many companies exhibit themselves poorly, leaving these events with little more than sore feet. So what should you do to maximise the return on your investment? At my recent visit to CeBIT I saw lots of examples of this, reminding me … Continued
If you have not already heard about the ARN EDGE event it is time you did! EDGE is the leading annual destination channel conference for Australia and New Zealand, bringing together both sides of the Tasman in a collaborative and educational environment. EDGE 2017 will host more than 250 high-level A/NZ ICT industry executives, through an action … Continued
We constantly hear that technology has evolved and the channel is changing, but what does that actually mean for how organisations partner in the channel? How can Vendors, Distributors, Solution Providers and MSPs partner better, and what are the ramifications for existing relationships? Will this new model be beneficial, or detrimental, to your future? CompTIA, … Continued
It’s funny how things come in waves. In the last month, I’ve had four conversations with four different vendors, concerned that their sales team is not engaging the channel because their reps believe partners add no value. And while I agree that there are certainly partners who add no value, we obviously wouldn’t be in … Continued
Digital Transformation is a phrase that we are hearing more and more of, not only in the IT Industry, but in the business world in general. Businesses are undergoing digital transformation across almost all industries and for most, this is a process that they have to go through in order to stay competitive, current and … Continued
We often talk about the customer experience and how important a positive customer experience is for a partner’s success. What we don’t often discuss though is the partner experience, which is highly important for vendor success. Diane Krakora from Partner Path quotes recent research indicating that not only is the Partner experience critical for vendors, … Continued
There are lots of reasons as to why we can get stale at work. It could be related to people, it could be because you are not challenged or have not changed roles in a long time. Whatever the reason you can rest assured it happens to almost all of us at one point or … Continued
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