Many of us have to motivate or incentivise people that we work with as part of our job. Most of you reading this piece would work with sales staff or channel partners that you need motivate and incentivise every quarter in an effort to reach sales targets. Either way we tend to use financial incentives … Continued
Chris Kenton, the founder of the organisation SocialRep, recently wrote an article published on LinkedIn about the channel marketing trends tipped for 2015. Based on a larger body of work that Chris is completing, he interviewed a large number of Channel Marketing Executives and Managers to understand what challenges they are facing in growing partner … Continued
The price of a product or service is always something that a consumer considers as part of their purchasing decision. Businesses are acutely aware that some purchasing decisions are purely price driven, but it seems there is more to a price for a product or service than one would ordinarily consider. An interesting article written … Continued
I often conduct strategy discussions with vendors who sell through Service Providers, and at some point during the meeting, I’ll ask the question – are Service Providers (ie. Managed Service Providers, Telcos, Cloud providers, etc) your Customer or your Partner? The answer is usually something like “well sometimes they’re customers and sometimes they’re partners but … Continued
As we head into the new year, it is a perfect time to gain some insight into what is ahead and what the market and industry trends look set to do. This sort of information can be extremely helpful in helping us shape our business planning, sales modelling and customer strategies. While no one can … Continued
It is a new year and that presents us all with an opportunity to reflect on the year that was and to consider what we might do differently in the year ahead. Many of you present to various audiences (partners and/or end-users) on a regular basis as part of your job. Many of you I … Continued
Having just come through what is possibly the most professionally social time of the year for most of us, it is interesting to consider the value of networking and how you generally feel about it. Some people are born to network. They are simply social beings that enjoy meeting new people and building new connections, … Continued
At Channel Dynamics we thrive on helping our customers with whatever their channel or business challenge may be. Anything from strategy consultation and program development all the way through sales and messaging training may be required depending upon the client and their business issue. Cam has recently been featured in ARN in two articles for … Continued
By the time December rolls around each year, most of us are looking forward to a long summer at the beach, holidays with family and friends and simply relaxing after working hard all year. With that in mind, while we always look to provide you with useful and interesting press material, at this time of … Continued
With our thoughts reflecting on the year that was, as well as the year ahead, the topic of motivation for yourself and your staff is both timely and relevant. It is important for us as individuals (and for those of who manage staff) to understand what motivates people and how to produce the business results … Continued
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